Erin Patton, author and expert on branding, sports marketing and Hip-Hop culture, came to The Madeline center to speak to the students yesterday. Mr. Patton was hand-picked by Michael Jordan as the architect for the JORDAN brand and engineered its successful launch in 1997. Bryan McCann of the Dallas Cowboys (# 37) joined Erin and spoke to the students on the importance of education and hard work. It was very interesting and all of the students got autographs!!